SouthernWorldwide.com – Couples are investing more in their weddings this year, with an 8.5% increase in spending compared to last year. This rise is attributed to a combination of factors, including tariffs and broader inflation that are driving up the costs of essential wedding services and goods.
A recent analysis by the Bank of America Institute, which examined payment data, revealed this significant uptick in wedding expenditures. The increase in spending is not just a reflection of higher prices but also a consequence of economic conditions, including President Trump’s tariff policies, which have impacted the cost of imported items.
Furthermore, general inflation has played a substantial role. In May, inflation reached a high of 4.2% on an annualized basis, marking its highest point in over three years. This broad economic trend affects the cost of nearly everything, wedding expenses included.
Weddings are recognized as one of the most substantial financial commitments couples undertake, with expenses comparable to purchasing a vehicle. Data from the registry site Zola indicates that the average wedding cost $36,000 in 2025, an increase of $3,000 from the preceding year.
The Bank of America Institute’s study meticulously analyzed customer credit and debit card transactions, alongside bank transfer information. This comprehensive approach allowed for an estimation of spending across various wedding-related categories, such as venue rentals, catering, photography, florists, and attire.
It is important to note that wedding costs can exhibit considerable variation. Factors such as the scale of the event, its geographical location, and other specific preferences significantly influence the overall expenditure, as highlighted by the report.
Tariffs have emerged as an unexpected contributor to wedding costs. Specifically, they have driven up prices for imported goods like flowers and cocoa, a key ingredient in chocolates and desserts. Businesses often absorb a portion of these increased tariff costs and then pass the remainder onto their customers.
Where is wedding spending growing the fastest?
According to the Bank of America Institute’s findings, wedding spending by couples in the Southern United States has surged at a rate five times faster than in the Midwest. This disparity could be linked to regional differences in the cost of living or variations in popular wedding styles, the institute suggested.
The report also indicates a notable shift in generational wedding trends. Weddings among Gen Z individuals have tripled since 2019. In contrast, the number of weddings involving millennials has seen a decrease of approximately 20% over the same period. This data suggests a potential migration of the marriage milestone towards younger American demographics.
Traditional wedding customs are also undergoing evolution. The report points out a growing preference for lab-grown diamonds over natural stones. This trend implies that many couples are actively seeking more affordable options for engagement rings.
