SouthernWorldwide.com – In a 2010 interview with a Mexican newspaper, Latin Grammy winner Bobby Pulido once stated that he had not been grocery shopping since embarking on his music career.
The profile in El Norte Magazine detailed, “While he was in college, Bobby Pulido set foot in a supermarket on occasion — but since his career began 15 years ago, he hasn’t stopped in one since.”
“‘El Golden Boy’ notes that he doesn’t have time to deal with the running of his household. ‘I don’t have the time; I’ve never gone to the supermarket to shop… well, very rarely. When I was in college, I did go, but ever since I started singing, not anymore,’” Pulido told interviewers.
Now, as the Democratic candidate in one of the country’s most competitive congressional districts, Pulido’s past remarks present a stark contrast to the broader Democratic efforts focused on affordability.
This focus on affordability is a key messaging platform for the 2026 midterms, aiming to capitalize on concerns over inflation and persistently high gas prices, which have drawn criticism towards the current administration.
Pulido, widely recognized for his Tejano music hits such as “Desvelado” and “Se Murió de Amor,” has earned five Latin Grammy Award nominations, securing wins for Best Tejano Album in both 2022 and 2025.
Despite a history of past controversies, Pulido has positioned his campaign as a Texan response to economic issues that he believes the administration has overlooked.
His campaign’s platform states, “The economy we care about is not a bunch of numbers and letters flashing on a board on Wall Street.”
“It’s in our pockets, at the pump, in the grocery store when we buy fajitas, milk and eggs — and for some it’s when they have to choose between paying the rent or for their health insurance.”
Inflation has seen a notable increase in recent months, rising to 4.2% in May, up from 3.8% in April, according to data from the U.S. Bureau of Labor Statistics.
Pulido contends that this price surge disproportionately impacts his district, which he asserts has the lowest per-capita income in Texas.
“Here in the Rio Grande Valley, when inflation hits, oh gosh. We don’t make a lot of money to begin with. So, inflation really hurts us harder than — it gives people in San Antonio a cold; it gives us the flu. We feel it that much harder,” Pulido shared on a recent podcast episode posted to his YouTube channel.
Pulido is aiming to unseat incumbent Republican Representative Monica De La Cruz. His race is anticipated to be a significant opportunity for Democrats in Texas, particularly following a redistricting effort that aims to reduce Democratic representation in the state.
The outcome of his campaign may hinge on his ability to garner support from a diverse range of voters.
De La Cruz, a two-term incumbent, was last elected to the district in 2024 with 57.1% of the vote, defeating Democratic nominee Michelle Vallejo.
Having successfully navigated the Democratic primary last month, Pulido is set to face De La Cruz in the general election on November 3.
