SouthernWorldwide.com – A significant investment of $225 million has been announced, establishing a new entity named Pickleball Inc. to serve as a central management hub for the rapidly expanding sport.
This strategic deal unites two of the most prominent organizations in the pickleball world: Major League Pickleball (MLP) and the Carvana PPA Tour. The merger brings these entities under the umbrella of the newly formed Pickleball Inc., as confirmed in a joint statement by the organizations.
Samin Odhwani, the Commissioner of MLP, highlighted the importance of this capital infusion. He stated that the investment from Apollo Sports Capital unequivocally signifies that pickleball has moved beyond its emerging phase. It is now rapidly ascending to become a premier sport in the United States.
Al Tylis, CEO of Apollo Sports Capital, echoed this sentiment. He noted that pickleball is experiencing remarkable global growth and appeals to a wide demographic of players and fans. Tylis expressed enthusiasm for the structured investment being made into the sport.
Data from a Sports & Fitness Industry Association report released in April reveals the sport’s impressive trajectory. In 2025, over 24 million individuals participated in pickleball, marking a 22% increase from the preceding year. The report further indicates that pickleball, which originated in Washington state in 1965, has seen participation surge by over 171% in the last three years, solidifying its position as America’s fastest-growing sport.
The popularity of pickleball has also attracted considerable attention from celebrities and professional athletes. Many have invested in the sport by purchasing teams and supporting players, anticipating a substantial return on their investment. Notable figures who have acquired pickleball teams include Super Bowl champion Tom Brady and Tennis Hall of Fame inductee Kim Clijsters. NBA stars LeBron James, Kevin Love, and Draymond Green have also joined this trend.
Pickleball Inc. will encompass a roster of over 150 professional players who have signed on with the new organization. The sport offers significant earning potential for its top athletes. Through a combination of appearance fees, prize money, and sponsorship deals, the leading players can earn upwards of $1 million annually.
According to a statement from Pickleball Inc., its athletes collectively receive more than $33 million in prize money and payouts. Additionally, they earn an average annual salary of approximately $260,000. However, for the majority of players, the financial rewards are considerably more modest, with many balancing their professional play with other full-time jobs.
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Beyond consolidating the league and tour operations, Pickleball Inc. also integrates various technological, retail, and infrastructural platforms. This comprehensive approach aims to streamline and enhance the overall ecosystem of the sport.
