SouthernWorldwide.com – Tudor Dixon, the former Republican nominee for governor of Michigan, is re-entering the state’s political arena. She is now the prominent figurehead of a new, multi-million dollar Political Action Committee (PAC) dedicated to supporting Republican candidates in one of the nation’s most crucial swing states.
In 2022, Dixon was the Republican contender for Michigan’s governorship. She emerged as a conservative challenger, endorsed by Donald Trump, to face off against the incumbent Democratic Governor Gretchen Whitmer in a highly publicized gubernatorial race. Following her defeat, Dixon has maintained an active presence as a conservative commentator, a podcast host, and a leading voice within the “America First” faction of the Republican Party.
Dixon expressed a clear objective: “We want to make sure that we not only keep it purple, but have it trending red.”
She elaborated on her strategy, explaining that her personal experience running for governor in Michigan, combined with her observation of other state-level races, has revealed areas where the Republican Party can enhance its efforts. These include addressing delays in outside spending, strengthening voter education initiatives, and improving voter turnout for GOP candidates in elections that do not involve presidential contests.
Dixon shared her perspective on why her firsthand experience is valuable: “When I ran for office, and I think that’s kind of a critical piece of this, is having lived it yourself, I know a lot of candidates go through this and they go, ‘Okay, that didn’t work out. I’m going to walk away.’” She continued, “As a business person with a business background, I’ve spent the last several years saying, ‘Okay, what did we do wrong as Republicans on our side? And how do we make sure we keep fighting for our state?’”
Citing a recent special election for the Michigan State Senate, Dixon highlighted it as an example of why the party cannot afford to be complacent. “We just lost a special election for the state Senate by 19 and a half points,” she stated. “That’s a seat that was won by the Democrats in 2022 by 6.8 points. So to think that we went down to almost a 20-point loss, we can’t afford that in the state of Michigan. We don’t want the state to turn blue. So we’re going to make sure that we not only keep it purple, but have it trending red.”
The newly formed PAC, named United We Fund, is being presented as a solution to what Dixon described as a Democratic advantage, which she attributes to both traditional party organizations and well-funded external groups.
“We wanted to be able to give our candidates a leg up on that so that they would have that funding and those advertisements behind them and be able target people directly with the right messages so that they actually know who the Democrats are,” Dixon explained.
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Dixon also contended that Republicans have struggled to effectively connect with voters in various parts of Michigan, particularly in areas outside of Detroit.
“Detroit has a massive voting base and obviously, we have some questions about that whole situation there, but the Detroit voting base comes out for Democrats,” Dixon observed. “They rely on that specific base, but that base does not reflect what you see in the Upper Peninsula. It certainly doesn’t reflect the values of the people that you see in northern Michigan or on the west side of the state.”
She indicated that many conservative voters in rural Michigan feel overlooked and disconnected from the state government in Lansing. As an illustration of the tensions between local communities and state leadership, she pointed to the backlash over the proposed Goshen battery plant.
“The people of Michigan want their voices to be heard,” Dixon emphasized. “We just have to make sure they know what’s on the ballot and what’s out there.”
A key strategy for Republicans in recent election cycles has been to mobilize eligible voters who historically participate infrequently, often referred to as low-propensity voters. Dixon stated that this demographic will be a significant focus for her organization moving forward.
“Those voters who I would say a lot of people wish that there would be some of this Republican base that would go away, those are my people,” Dixon declared. “I love them. I want to make sure that they continue to have their voice heard.”
“We want to make sure that not only are we reaching out to that Republican that comes out every time, but also to those MAGA Republicans who maybe came out for Donald Trump and they don’t necessarily come out in the midterms,” she added. “I want to make sure they know that they’re loved and their voice is important. And we want to be sure that they get to the polls this time.”
