SouthernWorldwide.com – As inflation continues its upward trend and grocery prices climb, a Florida mother has turned to digital couponing as a strategy to manage her household budget.
Kiana Powell, a mother of five, shared with CBS News that her grocery bills have significantly increased, noting an approximate $50 rise in just the past month alone.
“We probably went over about $150 to $200 in a month with the same items,” she stated, expressing concern about future expenses. “So imagine now what my bill is going to look like starting in June when school is out.”
The impact of inflation is evident across various food categories. According to the Bureau of Labor Statistics, the cost of tomatoes has surged by nearly 40% compared to last year. Ground beef prices have risen by over 14%, and the cost of fish and seafood has increased by approximately 6%.
In response to these rising costs, Powell has adopted more resourceful shopping habits. She actively seeks out deals online and strategically visits different stores to take advantage of sales on specific items.
“Social media has been a great thing. That digital couponing world has really taken over the paper couponing. We all want to save money,” she commented on the shift in couponing methods.
Powell has become an active participant in various social media groups and loyalty programs, which help her develop a more effective shopping strategy. She emphasizes that finding good bargains has become a daily endeavor.
“I cannot let a deal go to waste if it’s something that I am using daily,” she explained, highlighting her commitment to maximizing savings.
The financial strain is not limited to groceries; Powell is also feeling the increased costs of other essentials, including gasoline and everyday household items.
When asked to describe the current economic climate in a single word, Powell responded with “Unfortunate.”
Her sentiment reflects a broader sentiment among Americans, with a recent CBS News poll indicating that approximately 75% of the population believes their incomes are not keeping pace with inflation. The poll also revealed a general perception of the economy as “uncertain.”
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“You can have a really great salary in your head and then once you break everything down, the wages and the economy, they’re not matching,” Powell elaborated, underscoring the disconnect between perceived earning potential and the reality of economic conditions.
